Xenia Apena

Xenia can help you find your customers, understand them (through guerilla-style research), and build your product around their needs.

Xenia Apena has more than 10 years of product/service design and brand strategy experience working with such clients as The Coca-Cola Company, Unilever, HSBC and many more. A recent transplant from London, Xenia mentored with startup accelerator programs at Google Launchpad London and Saïd Business School at University of Oxford. Currently Xenia is the head of product and marketing with a biotech startup company in the Bay Area, Vave Health.

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Highway1, a division of PCH, is the premier hardware startup accelerator. We look for great hardware startups, with an exciting business idea and a compelling product. We help you develop products that deliver real value to customers, that are delightful to use and that can be manufactured at scale.
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