Mentors - Business & Marketing

Will Tidwell

As a supply chain consultant, Will’s focus is to help early-stage consumer product companies navigate the complexities of retail and ecommerce logistics & fulfillment.

Drawing on over a decade of experience working both for and as a supplier to Walmart, Target, Best Buy, Home Depot, Bed Bath & Beyond and more, Will helps entrepreneurs get their products from the factory into the hands of the customer quickly and cost-effectively.

In addition to optimizing logistics networks for large enterprises such as Walmart Global Ecommerce, Gap, and Williams-Sonoma, Will built and managed a global supply network for his startup Life+Gear, shipping millions of units to customers worldwide.

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Highway1, a division of PCH, is the premier hardware startup accelerator. We look for great hardware startups, with an exciting business idea and a compelling product. We help you develop products that deliver real value to customers, that are delightful to use and that can be manufactured at scale.
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