Mentors - Business & Marketing

Mark Williams

Mark is a serial entrepreneur and retail sales guru.

Mark has a depth of experience leading sales teams for CE hardware companies, including Pure Digital (Flip Video, acquired by Cisco), Kobo (acquired by Rakuten), and Anki (raised $100M+ from Andreessen Horowitz, J.P. Morgan, Index Ventures and more).

Mark is Co-Founder and General Partner at the consulting firm iotAces, which helps early-stage CE hardware companies go to market and accelerate their growth by providing relevant connections, strategy, and operational support in sales and marketing. Startups that iotAces has helped go to market include Tile, SimpliSafe, Prynt, Kinsa, Drop, and Chronos.

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Highway1, a division of PCH, is the premier hardware startup accelerator, located in San Francisco. We look for great hardware startups, with an exciting business idea and a compelling prototype. We help you design products that deliver real value to customers, that are delightful to use and that can be manufactured at scale.
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