Mentors

Amy Jo Kim

With a background in neuroscience, computer science, and psychology, Amy Jo Kim is a social game designer and community architect.

Amy Jo Kim is a world-renowned game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, Ultima Online, nytimes.com, Happify, Pley and numerous startups. She pioneered the idea of applying game design to digital services and is well-known for her influential book Community Building on the Web and her Getting2Alpha programs that accelerate product design with Game Thinking. Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum. She lives on the outskirts of Silicon Valley with 1 husband, 2 kids, 3 cats, and way too many puzzles.

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Highway1, a division of PCH, is the premier hardware startup accelerator, located in San Francisco. We look for great hardware startups, with an exciting business idea and a compelling prototype. We help you design products that deliver real value to customers, that are delightful to use and that can be manufactured at scale.
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