Startup Finance 101
Hiring. Taxes. Bookkeeping. You have to do these things if you’re gonna start a company, but nobody wants to think about them.
“Do I want to hire a bunch of contractors or some full-time people? What are the major legal and tax differences, and what are the advantages or disadvantages of each?”
If you’re thinking about starting a company, odds are good you’ve considered these questions in at least some offhand way, but if you’ve never done a deep dive on them, you’re in luck: just press Play.
Anyone starting a company has to eventually think about the actual nuts and bolts of it — things like taxes, financial models, and bookkeeping.
Payroll. Benefits. Workers’ comp. How are you gonna go about delivering these things to your employees? Have you even thought about ’em? Keith White breaks it all down for you.
So you’ve set up your company, hired people, straightened out their benefits, and gotten all the insurance and tax advice you need. What’s next?
Bookkeeping. How do you keep track of who spent how much where, and what they bought? Keith White of Burkland Associates lays out tools and vital best practices.
What’s a financial model and why is it so important for you to have one? Better to find out sooner rather than later — trust us.
Before you even talk to an investor, what should you have figured out? Keith White of Burkland Associates lays out the planning phase of fundraising.
Once you’ve got all your ducks in a row, it’s time to find some investors. Who do you want to talk to? How do you find them? Keith walks us through it.
PITCHING TO INVESTORS
It’s time to make your pitch to a roomful of investors. What now? Keith White of Burkland Associates has solid, actionable advice for you — including his list of pitchmaking pet peeves for everyone to avoid.
DEALING WITH INVESTORS
After your pitch lands, what should your relationship with your investors be like? How do you tune your messaging to them while you run the business? Keith runs down some things to think about.
Your startup has a CEO, a CTO, maybe even a COO. What about a CFO? How do you find one? Who should you avoid? Watch and learn.
It’s time to find a “finance person” for the company. How do you do that? Who should you look for? Keith White of Burkland Associates gives some pointers.