Founder Friday

Javier Cardona of Muchi

Welcome to Founder Friday, where we learn about the people behind the Highway1 startups.

Today’s founder is Javier Cardona, CEO and founder of Muchi.

Tell us about your background.
I’m a telecom and embedded systems engineer, originally from Barcelona, Spain. I started an engineering company that I ran for about 10 years working with big companies like Google, Samsung, Sony, and so on. At some point, I decided I wanted to transition from a services company to a product company, and that’s what I’m doing now.

Where’d the idea for the business come from?
I knew I wanted to do something related to communications. I also knew I wanted to do something related to kids. I like kids, especially mine (they’re 6 and 9 years old), and I’d been trying different things and building prototypes until finally I had an epiphany about the problem of very simple communication between parents and kids: there’s no way to do it. Right now, you can talk to pretty much anyone in the universe, but not your kids. That’s what I’m hoping to fix.

What’s your biggest surprise or key learning been thus far at Highway1?
I think on the first day my original strategy went out the window. Key learning? The big focus on user testing and trying to make sure you’re building the right thing.

What are your goals for your time at Highway1?
A fundable prototype. That, and getting as much user validation as we can — those two go hand in hand. After that, building something that’s a delight to use and that people are happy with, and conquering the world.

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Highway1, a division of PCH, is the premier hardware startup accelerator, located in San Francisco. We look for great hardware startups, with an exciting business idea and a compelling prototype. We help you design products that deliver real value to customers, that are delightful to use and that can be manufactured at scale.
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