Eric Ries Wants You To Sell Your Prototypes
Eric Ries (author of The Lean Startup) stopped by not too long ago for an illuminating chat with Highway1 VP Brady Forrest, and we got it all on video.
He had a lot of great points to share, which is exactly what we’re doing today.
It seems like a heretical idea, but Eric Ries is here to tell you to put a price tag on that prototype and start shopping it to your customers. Why do something like this? What can it possibly teach you? Quite a lot, it turns out: click Play to learn for yourself!